Microsoft planning to market the crap out of Halo 3
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Posted April 14th, 2008 at 10:01pm
by Corey Tamas
Game Daily has an interesting look at how Microsoft has created a roadmap for last fall’s Halo 3 which is intended to give it life, particularly in crossover to general pop culture, for many years to come. Microsoft’s Jerret West spoke to GD at the MI6 conference in San Francisco and explained what it is that MS has in mind for the future of the game whose release was so big that Hollywood blames it for torpedoing ticket sales:
Starting with positioning, the team wanted to develop the humanity around the character of Master Chief as a human savior, “not as a reckless American cowboy.” West says that they also wanted to raise the immersion bar of the franchise.Microsoft knew Halo 3 could be big, bigger than gaming itself. As West says, it “wasn’t about video games, wasn’t about video games press,” but the franchise had to become part of pop culture. “You have to be very articulate about the tactics.”
This is not only an interesting article for gamers, but also for those who are interested in how branding is developed and created and how strategies are created to make sure that people not only know of the game but, more importantly, recognize the branding touchstones therein.
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